If you want to win a primary, it helps if people truly know what a primary election is.

Gubernatorial candidate Steve Fulop and the Assembly candidates running with him do not want to take any chances.

Under the name, Democrats for Change, Fulop and his Assembly team have put together a video that presents some basic facts about elections.

Here’s what the campaign says:

“The educational video series, which went live (Sunday), covers topics such as ballot design, the influence of corporate interests in New Jersey politics, and election basics. Among the videos is one that explains what a primary election is, breaking down its importance in simple terms for voters new to the process. Another video highlights New Jersey’s landmark primary ballot overhaul – a major victory for fair elections and a significant blow to the political establishment. The video series will continue to release more short episodes to help voters.”

A lot of this is what many voters already know. But you can see Fulop’s point.

His campaign wants to attract new voters or perhaps those who have never voted before in a primary.

Keep in mind that Fulop’s campaign includes a seemingly growing list of Assembly candidates running with him – 35 at the moment.

Rebecca (Becky) Holloway, who is running in LD-6, is leading the education video initiative. She says:

“New Jersey’s political system has thrived on keeping voters in the dark. It’s intentionally complicated and designed to make voters feel like they can’t make a difference. But when people understand the truth – when they see how decisions impact their daily lives –  it becomes a tool of empowerment against systems that have kept them marginalized. We’re shining a bright spotlight on New Jersey politics in order to dismantle the power and corruption of the Norcross political machine.”

The reference, of course, is to George Norcross.

The Campaign Release:

Team Fulop Assembly Candidates Launch Primary Election Education Initiative For Down Ballot

Democrats For Change Launch Video Series to Educate Voters as New Jersey’s First Fair Ballot Creates a Landmark Opportunity

JERSEY CITY, N.J. —  The slate of 35 State Assembly candidates running alongside gubernatorial candidate Steven Fulop this primary have launched a statewide election education initiative for New Jersey voters. The educational campaign, led by the “Democrats for Change,” features a series of short, engaging online videos that demystify complex political topics and highlight the unique opportunity for voters in this year’s fair primary election.

“New Jersey’s political system has thrived on keeping voters in the dark,” said Assembly Candidate Rebecca (Becky) Holloway (LD-6), who is  leading the education initiative. “It’s intentionally complicated and designed to make voters feel like they can’t make a difference. But when people understand the truth — when they see how decisions impact their daily lives — it becomes a tool of empowerment against systems that have kept them marginalized. We’re shining a bright spotlight on New Jersey politics in order to dismantle the power and corruption of the Norcross political machine.”

Holloway, alongside her LD-6 running mate Kevin Ryan, are working closely with Fulop to lead the charge in breaking down the barriers created by entrenched political interests starting with this initiative. Together, they are spearheading a movement to educate voters and bring transparency to New Jersey’s political process.

“Voters deserve leaders who are focused on their communities, not caught up in backroom politics,” said  Assembly Candidate Kevin Ryan (LD-6). “This is about giving people a fair shot at understanding what’s really going on in their government. When voters are informed, they can demand better–and that’s how we break through the gridlock and create real change.”

The educational video series, which went live today, covers topics such as ballot design, the influence of corporate interests in New Jersey politics, and election basics. Among the videos is one that explains what a primary election is, breaking down its importance in simple terms for voters new to the process. Another video highlights New Jersey’s landmark primary ballot overhaul—a major victory for fair elections and a significant blow to the political establishment. The video series will continue to release more short episodes to help voters.

The Fulop campaign is investing heavily to amplify these messages and reach voters across New Jersey, ensuring they stay informed and engaged in shaping the state’s political future.