Jersey City Mayor Steven M. Fulop today released the first television campaign commercial for the November 2017 mayoral contest.

Watch the ad here.

The ad is a parody of Governor Chris Christie’s beach debacle that occurred over the July 4th weekend, when the Governor and his family spent time at Island Beach State Park during the state’s government shutdown while the same beach was closed to the public, and draws a contrast between ‘negative politics in New Jersey’ and positive accomplishments in Jersey City. The commercial highlights several of Jersey City’s most notable successes during Mayor Fulop’s four years in office, including three new schools, new parks and playgrounds, 500 new small businesses, and 250 new police officers.

“This commercial was a fun way to show that while negative politics in New Jersey can go as far as causing government to come to a grinding halt, here in Jersey City, we have remained focused on continuing to build a better city for all of our residents, putting people before politics,” said Fulop.

Mark Putnam of Putnam Partners produced the piece. The ad will run in several cable systems in North Jersey over the next several weeks.