Former Middlesex County Freeholder candidate and a native New York City Political strategist Rich Castaldo, and Middlesex County based GOP operative and campaign manager Zach Myshkoff, announced the formation of Olympus Strategies a full service political and digital consulting firm with a focus on running cutting edge digital campaigns for clients.

The pair said they will work with clients to create customized solutions. It is their goal use Digital Ads and Social Media to modernize and enhance local, county and Assembly campaigns this year. As the Republican party faces unprecedented challenges in New Jersey, Castaldo said his own campaign for Freeholder illustrated what an aggressive digital approach can achieve. Despite the top of the ticket and local campaigns in Middlesex County losing ground from 2017, the former candidate noted that he had a net gain over his Democratic opponents.

In addition to digital ads and social media, Olympus Strategies offers a wide away of services, including general consulting, campaign management, communications, direct mail, and administration of paid and volunteer-based canvassing programs.

Myshkoff said:

“I am pleased to join forces with Rich to modernize Republican campaigns in Middlesex County and across New Jersey. As Republicans face new challenges, a more modern approach is needed to identify and reach new voters, and to turn out Republicans. I am confident that a combination of cutting edge digital and social media campaigns, and a more aggressive approach to the tried and true campaign practices that have been successful in the past, offer a recipe for success. Rich and I look forward to delivering victories to our clients using this approach.”

Castaldo stated:

“Our party needs an upgrade, we need to level the playing field by utilizing the most current and advanced technologies available. New Jersey has seen a massive shift to the left, as my hometown of New York City has, and it’s due to Democrats reaching a younger more diverse audience through technology and social media outreach. I’m excited to team up with Zach, a brilliant political mind, and to offer our services to up and coming candidates, and elected officials running for re-election, this is a great moment for New York and New Jersey politics”

East Brunswick GOP Chairman Jesal Amin, a former client of both, said:

“Zach and Rich have an amazing ability to define opponents through Digital Ads and Social Media and force opponents to remain on defense throughout the course of the campaign. They provided invaluable services to the East Brunswick GOP and will continue to do amazing work. I would certainly hire them again and know I would certainly be terrified to go against them.”