“Hands” is part of a seven-figure ad buy and marks the campaign’s first purchase on broadcast television. It is the fifth ad of the cycle, following previous spots that introduced Steve as a candidate and addressed key issues like affordability, public safety, and health care – reinforcing his proven track record as a legislator and his vision to improve life for all New Jerseyans as the state’s next governor. The ad will also run on digital and streaming platforms.

Narrator: New Jersey’s strength comes from people who work with their hands. This is Steve Sweeney. His father was an ironworker, so he was an ironworker – using his hands to work on bridges like this one. Sweeney ran for office to help working people get our fair share, used his power to raise the minimum wage and cut taxes for seniors.

Ironworker: Steve, just keep fighting for us, okay?

Steve Sweeney: Trenton has plenty of lawyers, I’m running for governor to look out for people who work with their hands.

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