The Menendez for Senate Campaign today released its first television ad, entitled “Never Forgot,” featuring Bob Menendez walking around his childhood neighborhood in Union City to remind voters of the Senator’s humble roots.  It’s the beginning of a multi-million dollar TV, radio and digital campaign that will run now through Election Day touting the Senator’s record, while drawing contrasts with his opponent, former pharma CEO Bob Hugin.

“The stakes in this election couldn’t be higher, and New Jerseyans have a clear choice between a proven fighter in Bob Menendez, who’s never forgotten where he comes from and for whom he fights every day in Washington, and Bob Hugin, who left Union City, abandoned his roots and never looked back,” said Menendez for Senate Communications Director Steve Sandberg.  “Bob Menendez has always stood up for New Jersey and been right on the issues that New Jersey families care about.  Bob Hugin is a far-right Republican out of touch with New Jersey values who got rich ripping off cancer patients and who’s too afraid to stand up to Donald Trump.”