WASHINGTON — Today, AARP launched a three-week television, and radio advertising campaign urging U.S. Senators to support allowing Medicare to use its power to negotiate drug prices with drug manufacturers. The seven-figure investment highlights negotiation as a critical step toward lowering prescription drug costs for all Americans, especially seniors who on average take between four and five medications each month and have a median income of just over $26,000 a year.

“New Jerseyans are sick and tired of paying three times what people in other countries pay for the same medicine,” said Crystal McDonald, Advocacy Associate State Director. “People shouldn’t have to choose between buying medicine and paying for food or rent. It’s time for Congress to fix the unfair system that is rigged against Americans.”

The seven-figure national television and digital ad campaign will run on CNN, MSNBC, YouTube TV, over-the-top TV and connected television, including Roku, Hulu, and other high premium video placements. Ads running in Arizona, Delaware, New York, New Jersey, and Pennsylvania will have additional coverage on MSNBC and CNN. The radio ads will air on African American/Black stations in Delaware and the Hispanic/Latino stations in New Jersey. The ads will start August 16 except for New York which will start August 18.

In addition to advertising, AARP’s campaign includes grassroots, tele-townhalls with elected officials, social media, coverage in AARP publications that reach nearly 38 million members, and testimonials from Americans who are struggling to afford their drug costs.

The campaign comes as Congress considers allowing Medicare to negotiate drug prices through a measure in the upcoming budget resolution. The program spends $129 billion annually on prescription drugs for seniors, however Medicare Part D beneficiaries could save $117 billion over 10 years by allowing Medicare price negotiation.

A recent AARP survey shows that more than half (58%) of adults 50 and older are concerned they will not be able to afford prescription drugs over the next few years for themselves or their families. Respondents overwhelmingly agreed, across party lines, that it is important for the President and Congress to solve the problem this year, with 87% supporting allowing Medicare to negotiate with drug companies for lower prices. The successful negotiations with drug companies for the COVID-19 vaccine has made many voters more likely to agree that the government should negotiate lower prices for other drugs.

View the television ad here: https://www.youtube.com/watch?v=bpsVYglgQrU

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About AARP
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org, www.aarp.org/espanol or follow @AARP, @AARPenEspanol and @AARPadvocates, @AliadosAdelante on social media.