February 3, 2023 (JERSEY CITY): BETEGY, a leading marketing technology provider to the iGaming, sports betting and sports media sector, has unveiled its newest feature: Creative Studio, which identifies dynamic fields in marketers’ assets and connects them to live data, all of which are delivered to media outlets through a personalized system.

Creative Studio identifies dynamic fields of the inputted ad, automatically feeding all campaign elements with dynamic data including odds, sports stats, and personalized information. Once ad assets are scaled, the platform automatically exports the finalized images to programmatic platforms, affiliate networks, and direct media outlets. Exports are passed through an Amazon Web Services (AWS) server designed to facilitate high traffic.

The platform includes a built-in analytics suite to track the success of campaigns and reach target KPIs. To deliver to a global audience, it offers language localization and geo-compliance, ensuring all content is aligned with local jurisdictions’ laws and regulations, all while being deployed from one centralized source.

Creative Studio is designed to increase ad engagement, drive audiences’ incentives to bet, segment delivery to unique audiences and demographics, and increase campaign efficiency and targeting.

“Creative Studio will take industry campaigns to the next level, ensuring any marketing department which deploys our platform will have a true edge over the market,” said Alex Kornilov, CEO of BETEGY. “With just a few clicks, campaigns are tailored to reach a personalized and segmented set of demographics. This can be everything from viewers’ preferred sports teams to adjusting to any fixture or sporting schedule throughout the calendar year.”

Targeted at the betting, iGaming and sports media verticals, the latest addition to BETEGY’s platform enables industry professionals to dramatically increase marketing click-through rates by providing data-driven, fully personalized scalable banner campaigns and video ads.

Compared to other leading banner systems in a closed experiment, BETEGY’s unique technology has increased marketing viewability by 16% and click-through rates by over 20%, resulting in a record-breaking increase in view-through conversions.

BETEGY is a leading marketing provider that enables iGaming and sports betting companies to create data-driven, personalized advertising campaigns across digital, retail and broadcast channels. The company won the 2021 EGR Award for Innovation in Sports Betting and the 2022 SBC Award for Innovation of the Year.