Brewers Guild of New Jersey Announces Launch of Brew Jersey Collaboration and Website

Nationwide Beer Project Aims to Promote Changes to State Restrictions and

Enhance Craft Beer Fan Experiences in the Garden State

To amplify the needs of breweries and their loyal fans across the Garden State, the Brewers Guild of New Jersey today announced the launch of its Brew Jersey beer collaboration project and new website in promotion of the campaign, www.brewjersey.beer. Brew Jersey is a nationwide open-ended collaborative beer to support the breweries of New Jersey as the industry and its customers continue to contend with state license restrictions imposed in the Summer of 2022. The Guild and its membership are leading the charge to change the current restrictions through the passage of bi-partisan legislation currently pending in both the New Jersey Senate and General Assembly which were the subject of legislative hearings in October 2022.

All breweries in the U.S. are invited to participate in this effort by using the open-source recipe of this Hazy IPA and label template to brew their own batch of Brew Jersey found on the collaboration’s website. The collaboration, initially spearheaded by Guild members Icarus Brewing Company in Lakewood, NJ, and Brix City Brewing Company in Little Ferry, NJ, is asking each participating brewery to pledge 25% of the proceeds from the sale of their version of Brew Jersey to the Brewers Guild of New Jersey to assist in our efforts. The financial resources raised by the sale of this beer will go to support the advocacy work the organization will employ to advance legislation in New Jersey.

The Brew Jersey collaboration will also give New Jersey craft beer fans the ability to get involved and help as well. Cans of Brew Jersey will contain an original QR code where customers can scan to learn more about the collaboration, the serious issues facing the industry, and ways to participate, including asking local legislators and Governor Phil Murphy to support the passage of Guild-supported craft beer reform legislation. It is expected that the first editions of Brew Jersey will be available to customers in late-2022/early-2023, with more breweries making available their version of the Hazy IPA throughout 2023. Updates to the Brew Jersey website will be made accordingly, including information on expected new beer releases and ways to show fan support for your local breweries and the Guild.

“Since Guild members, like all craft breweries in New Jersey, make some of the most innovative beer brewed in our country, it makes a ton of sense to use the medium they know best in a new, creative way to spread the word and cause the change needed to improve the regulatory landscape for New Jersey craft beer. We encourage all the breweries in our state and region to participate in this collaboration, and for our fans to enjoy Brew Jersey and voice their support by the case full!”, said Eric Orlando, Executive Director, Brewers Guild of New Jersey.

To learn more about the Brew Jersey collaboration and the Guild, please make sure to visit www.brewjersey.beer.