GINA OLIVA-PINTO NAMED VICE PRESIDENT OF MARKETING AND CREATIVE SERVICES FOR NBC 4 NEW YORK

NEW YORK, NY – (August 18, 2022) – Gina Oliva-Pinto has been named Vice President of Marketing and Creative Services for NBC 4 New York/WNBC. A seasoned and award-winning marketer, Oliva-Pinto has more than 20 years of experience leading marketing and promotion campaigns for local and national broadcasters to reach English and Spanish-language consumers and audiences.  As a member of WNBC’s executive leadership team, she will report to Eric Lerner, WNBC’s President and General Manager.  Her first day is Wednesday, September 7.

“Gina is a talented leader and marketer who has impressive broadcasting experience at local stations, syndicated programming and at the corporate level. She has also led successful multiplatform campaigns which grew NBC and Telemundo station audiences across the country. We cannot wait for Gina to continue this record of success at WNBC,” said Lerner.

Fully bi-lingual in English and Spanish, Oliva-Pinto will continue NBC 4 New York’s close collaboration with sister station Telemundo 47/WNJU.

She joins WNBC after serving in marketing leadership roles at NBCUniversal Local, as Senior Director and most recently as Vice President of Marketing.  Here, she was in-house marketing counsel to NBC/Telemundo owned stations’ Creative Services Directors and led the marketing efforts for key division-wide community and corporate social responsibility initiatives including Project Innovation and Clear The Shelters.  She joined the NBCUniversal Local division in 2017 from WABC-TV where she worked as a Marketing Producer.

Before WABC-TV, Oliva-Pinto worked at Warner Brothers TV Distribution’s affiliate marketing team supporting the “Anderson Live” and “Bethenny” shows. Before this, she worked at local stations FOX5/My 9 New York and WFOR CBS 4/UPN33 Miami in promotion roles with increasing responsibility. She began her career at WBFS-TV as a promo coordinator.

She is the winner of various PromaxBDA Awards, including a Gold Award for “Station Branding.” Oliva-Pinto is a graduate of the Art Institute of Fort Lauderdale where she earned a Bachelor of Arts degree in Broadcast Journalism.  She resides with her family in Northern New Jersey.

About NBC 4 New York / WNBC
NBC 4 New York / WNBC is the flagship station of the NBCUniversal Local division of NBCUniversal, serving the New York Tri-State area for more than 75 years and featuring Alfred I. duPont-Columbia, Edward R. Murrow and Emmy® Award-winning journalists who are among the most accomplished in their field.

The station includes the NBC 4 I-Team, New York’s largest televised investigative reporting unit, Better Get Baquero which has recovered more than $9 million for Tri-State consumers and Storm Team 4, certified by WeatheRate for delivering the Tri-State’s most accurate local weather forecast using cutting-edge technology such as Storm Tracker 4, a high-frequency S-Band dual polarization fixed Doppler weather radar. NBC 4 New York’s digital platforms are also among the most read and watched in the New York market and include the NBC 4 App, dedicated Peacock, Roku, Apple TV and Amazon FireTV channels along with unique, out-of-home viewing in local taxis. For more information about NBC 4 New York, visit NBCNewYork.com.