Hera Mir Joins New Jersey Policy Perspective Communications Team
For Immediate Release


March 30, 2022 – New Jersey Policy Perspective (NJPP) announced today that Hera Mir has joined the staff as Movement Communications Strategist. In this role, Hera will work closely with partners from across the state to develop a people-centered communications strategy for the think-tank’s racial justice policy priorities.

“We’re pleased to have Hera join the NJPP communications team to help sharpen our focus on policies that will advance racial justice and build power with communities of color,” said Jon Shure, Interim President of NJPP. “The pandemic exposed and worsened racial inequity in New Jersey and heightened existing challenges when it comes to reaching communities that are excluded from the state’s systems of care, safety, education, and more. Hera’s expertise in amplifying the voices of communities of color, and her role in major immigrant justice policy wins in New Jersey, make her the right fit for carrying out our vision.”

Hera brings years of experience in communications, immigrants’ rights policy advocacy, and direct services in New Jersey. They are a skilled people-centered storyteller who has worked across the media landscape to uplift stories of immigrant workers and their families on major immigrants’ rights campaigns.

“I look forward to carrying across the vision of a people-first communications strategy, a needed communications approach in New Jersey,” said Hera Mir, Movement Communications Strategist at NJPP. “Racial inequities are embedded in all areas of our society, and we need proactive, people-centered policies to achieve racial justice. Yet, too often, Black, Indigenous, and People of Color are on the sidelines of policymaking that directly impacts our lives. I’m humbled to help New Jerseyans across the state make their power felt in our local communities and in Trenton.”

Before joining NJPP, Hera worked for the New Jersey Alliance for Immigrant Justice, where they led on press relations, digital organizing, and digital media strategy, as well as supporting communications of the Alliance’s grassroots members. Specifically, Hera worked on Alliance communications for the Let’s Drive NJ campaign and in support of the Immigrant Trust Directive, the anti-detention bill to ban all new Immigrant and Customs Enforcement (ICE) detention contracts in New Jersey, and more.

Now celebrating its 25th anniversary, NJPP is a “think and do” tank, driving policy change to advance economic, social, and racial justice through evidence-based independent research, analysis, and advocacy.