HOBOKEN BUSINESS ALLIANCE AWARDS LOCAL BUSINESSES WITH TOP PRIZES FOR DECORATED STOREFRONTS TO HELP JUMPSTART NEW YEAR

HOBOKEN, N.J., (January 14, 2021) – Today, the Hoboken Business Alliance (HBA) announced the winners of its holiday window decorating contest, “Window into Hoboken,” which rewarded the efforts of local businesses and encouraged participation in beautifying Hoboken for the holidays. Storefront windows throughout the Mile Square were creatively decorated this holiday season with participation from local Hoboken businesses including restaurants, boutiques, salons and barbershops, liquor stores, pet grooming salons, tech shops, and many more.

“We always want Hoboken to be as festive and joyful as possible, and it’s important that we do what we can to help encourage residents to come out and enjoy supporting their local businesses,” said Carol Swift, HBA Board Member, and owner of Swift Interiors. “Our main street is perfect for beautiful store windows and window shopping – and that holiday tradition spills over to the many neighborhoods throughout our unique, historic city.”

The Hoboken Business Alliance voted across three categories – best overall, best lighting and most original – and will award each of the winning businesses with a $1,000 prize. The winners are:

• Duman Home at 118 Washington Street voted Best Overall for its beautiful holiday display that extended from the front windows all the way to the back of the store

• 10th & Willow Bar & Grill at 935 Willow Avenue voted Best Lighting for its holiday sparkle with two blocks of trees decorated with lights, including its outdoor seating area

• Right Angle Framing at 1108 Washington Street voted Most Original for its festive window display, with a train running around an animated miniature winter village, and toy soldiers on guard

“The winners were selected because they stood out for their efforts,” said Swift. “Every time I passed Right Angle Framing, children and parents were viewing the charming window vignette just as it should be for holiday window shopping. Duman Home had a full wonderland in their windows and throughout the shop, with a beautiful display and opulent Christmas decorating that reminded me of 5th Avenue. And, 10th & Willow Bar and Grill did an outstanding job brightening their whole neighborhood and made their restaurant feel like the sparkly North Pole itself.”

Judges from the Hoboken Business Alliance include Greg Dell’Aquila (President), Tiffanie Fisher (Council Representative), Edyta Espasa (Chair of Visual Committee), and HBA Board Members Hany Ahmed and Carol Swift and also Natalie Chape (District Manager).

The grand prize winner of the $2,000 “People’s Choice” award for being tagged in the most photos on Facebook and Instagram is Little City Books.

“We decided to do a magical window in the Children’s Annex created by Marni Fylling, an artist, author, and naturalist who also works at the bookstore,” said Kate Jacobs of Little City Books in Hoboken. “Marni used recycled packing materials to create a woodland scene, filled with giant blue mushrooms, ferns, gnarly tree trunks, and adorable plush animals reading wintertime classics that she recreated as tiny books with cardboard and paint. Her new book was a bestseller for us in 2020 — people can order it and Marni will sign and personalize it.”

Residents and visitors were encouraged to explore the “Window into Hoboken” displays and share their favorites on social media to cast a vote for the People’s Choice award and had the opportunity to win prizes, too, including gift card prizes to support local businesses and two top prizes provided by the W Hoboken — dinner for two at Halifax restaurant in the W Hoboken, or a two-night “Spectacular Room” accommodation at W Hoboken. All winners will be notified directly by the HBA and winner information will be posted on hobokenbusinessalliance.com, as well as announced on the HBA’s social media channels on Instagram, Facebook, and Twitter.

ABOUT HOBOKEN BUSINESS ALLIANCE

The Hoboken Business Alliance (HBA), a Special Improvement District created by the Office of the Mayor and City Council, is committed to supporting the local Hoboken community. The HBA was formed to improve the district’s area and stimulate business in Hoboken. The HBA is here to ensure a safe, accessible, and prosperous business district that attracts residents and visitors to shop, eat, play, and stay in Hoboken. Visit www.hobokenbusinessalliance.com for more information.