Violet PR, an award-winning boutique public relations firm based in New Jersey, announced today that it has been selected as the North American public relations agency for the Moroccan National Tourism Office.

Violet PR will develop and execute a public relations campaign to position the Kingdom of Morocco as the exclusive travel destination for North American visitors. The firm will leverage its relationships with North American national and niche media, including those covering travel and tourism, food, golf, cinema, architecture and history. Additionally, Violet PR will support the Moroccan National Tourism Office in cultivating relationships with brands, media and production companies to further develop Morocco’s visibility within North America, positioning the Kingdom among the most sought-after tourist destinations in the world.

“We are thrilled to add Morocco to our growing list of destination clients,” said April Mason, president of Violet PR.
“Now that many COVID-19 travel restrictions have been lifted, there is a huge opportunity to put Morocco back on the map as the next hot destination for luxury travelers, adventure seekers and families.”

Violet PR’s campaign will include creating and hosting special media events in major markets like New York City, Austin and Miami, as well as hosting themed press trips to Morocco in 2023.

“With Violet PR’s guidance, we hope to further inspire North American travelers to visit our beautiful country and experience its rich cultural offerings,” said Siham Fettouhi, executive director for North America, Moroccan National Tourism Office. “Whether it’s spending time on our beaches, enjoying our world-class food and shopping, playing on globally recognized golf courses, or exploring medinas in historic cities like Fez and Rabat, we believe visitors will be wowed by the experience.”

Violet PR has a strong success record helping cities, states and regions build brands and execute tourism and economic development marketing campaigns. The firm currently represents the Pittsburgh International Airport, the Pittsburgh Regional Alliance, Choose Topeka, the Kansas City Area Development Council, the New Jersey Economic Development Authority, Invest Buffalo Niagara, and the Malaysian Investment Development Authority, among others.

Over the past three years, Violet PR has won over 40 national and regional public relations awards, including 2022’s “Boutique Agency of the Year” from PR News and Bulldog Reporter.

About Violet PR
Whether rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media and compelling content, the New Jersey-based boutique public relations firm helps clients attract more dollars and supporters. Violet PR has won more than 40 awards in the past three years, including 2022’s “Best Boutique Agency” by Bulldog Reporter and PRNEWS. Follow Violet PR on Instagram, Twitter and LinkedIn. For more information, visit www.violetpr.com.

About The Moroccan National Tourist Office
The Moroccan National Tourist Office is a public institution whose main mission is to promote and market Morocco as a destination internationally and in Morocco. Open to its environment, it involves professionals and institutions in all its activities and develops a large PR and managerial capital with different market players: tour operators, travel agents, airlines and journalists. The MNTO has developed a real marketing expertise and a better understanding of the needs, expectations and purchase motivations of the final customer to establish efficient communication and commercial plans. The MNTO has 11 offices around the world and is headquartered in Rabat, Morocco. http://www.visitmorocco.com.