TRENTON, N.J. — Airbnb announced today that its New Jersey host community is expected to earn a combined $88 million in supplemental income while welcoming approximately 438,900 guest arrivals to the state this summer, from Memorial Day Weekend through Labor Day.

This summer set another record for Airbnb guest arrivals in New Jersey and especially in the five counties that make up the Jersey Shore — which are, together, the top destination for Airbnb guests this summer. The Jersey Shore saw approximately 220,600 guest arrivals through Labor Day, with local hosts bringing home a total of over $49 million in supplemental income. During the same time last year, there were approximately 165,000 Airbnb guest arrivals to Jersey Shore, with local hosts making a total of approximately $36.4 million. Overall, the Jersey Shore is expected to see an over 33 percent increase in Airbnb guest arrivals.

This summer also marked the first since the State’s new law extending sales tax to short-term rentals went into effect — with this year’s increase in Airbnb guest arrivals along the Jersey Shore indicating a notable boost in tax revenue for the State. From October 2018 through January 2019, Airbnb remitted nearly $4 million in taxes.

“Throughout the summer of 2019, we have continued to see the significant, positive impact of our short-term rental community across the Garden State. With more guest arrivals this summer than ever before, hosts and small businesses have been able to enjoy the opportunities created by an expanded tourism economy, while the State has benefitted from additional tax revenue as a result of this growth,” said Josh Meltzer, Head of Northeast Public Policy. “As we mark yet another historic summer and look ahead, we hope to keep working with State government, as well as towns and cities statewide, to ensure short-term rentals can continue to play a strong role in the entire New Jersey economy.”

In addition, Hudson County remains the top county destination for Airbnb, with a number of big tourism draws, from the Fourth of July to major sporting events, drawing approximately 141,800 guest arrivals throughout the summer. Specifically, in Jersey City — where the local host community recently launched a referendum campaign, backed by Airbnb, in an effort to preserve the short-term rental economy against a looming ban — there were 93,700 guest arrivals this summer, with hosts making more than $16.7 million.

This summer, every corner of the State has welcomed new visitors from all over the world. The top five origin cities for New Jersey’s Airbnb guests were, in order: Philadelphia, Pennsylvania; New York City, New York; Baltimore, Maryland; Washington, D.C.; and Jersey City, New Jersey, demonstrating the popularity of Airbnb among New Jersey residents looking to explore their own state. As of July 2019, more than 1.5 million New Jersey residents used Airbnb to travel over the past year.

In addition to helping hosts earn important supplemental income, Airbnb also helps generate revenue for local economies around the world. According to an Airbnb survey of more than 35,000 responses from our host and guest community in the United States**:

• 92 percent of Airbnb hosts say they recommend restaurants and cafes to guests.

• 56 percent of Airbnb hosts say they recommend cultural activities such as museums, festivals, and historical sites to guests.

• 55 percent of Airbnb hosts say hosting has helped them afford their homes.

• On average, Airbnb guests say 41 percent of their spending occurs in the neighborhood where they stay.

Unlike other business models that siphon the money they generate out of communities, Airbnb activity directly benefits the communities our hosts call home. Since Airbnb was founded, hosts keep 97 percent and have earned over $65 billion sharing their homes that many use to pay the bills and pursue their passions.

What follows is an overview of summer 2019 guest arrivals and total host income, broken down by county.

About Airbnb
Founded in 2008, Airbnb exists to create a world where anyone can belong anywhere, providing healthy travel that is local, authentic, diverse, inclusive and sustainable. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb’s accommodation marketplace provides access to 6+ million unique places to stay in 100,000+ cities and 191+ countries and regions. With Experiences, Airbnb offers unprecedented access to local communities and interests through 40,000+ unique, handcrafted activities run by hosts across 1,000+ markets around the world. Airbnb’s people-to-people platform benefits all its stakeholders, including hosts, guests, employees and the communities in which it operates.

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