TRENTON, NJ (Dec. 15, 2023) – NFIB’s Small Business Optimism Index decreased 0.1 point in November to 90.6, which marks the 23rd consecutive month below the 50-year average of 98. Twenty-two percent of owners reported that inflation was their single most important problem in operating their business, unchanged from October but 10 points lower than this time last year.

“Small business owners continue to express pessimism about the direction of our economy,” said NFIB State Director Eileen Kean. “As the economic drivers of our communities, local businesses serve as a barometer of economic health. Ongoing inflation, a tight labor market, and short-sighted governmental policies continue to put pressure on our Main Street businesses. Here in New Jersey, small businesses must navigate an increasingly tangled regulatory web while also navigating economic uncertainty.”

Recent proposals in Trenton to expand the state’s paid-leave mandate and raise attorney’s fees in workers’ compensation cases are a good example of the regulatory jeopardy that job creators across the state are facing.

Key Small Business Optimism Index findings include:

· Owners expecting better business conditions over the next six months increased one point from October to a net negative 42% seasonally adjusted.
· A net negative 17% of all owners (seasonally adjusted) reported higher nominal sales in the past three months, unchanged from October and the lowest reading since July 2020.
· Forty percent (seasonally adjusted) of owners reported job openings that were hard to fill, down three points.
· Seasonally adjusted, a net 30% of owners plan to raise compensation in the next three months, up six points from October and the highest since December 2021.
· The net percent of owners raising average selling prices decreased five points from October to a net 25% (seasonally adjusted).
· The net percent of owners who expect real sales to be higher increased two points from October to a net negative 8% (seasonally adjusted). As reported in NFIB’s monthly jobs report, owners’ plans to fill open positions remain elevated with a seasonally adjusted net 18% planning to create new jobs in the next three months. Overall, 54% reported hiring or trying to hire in November. Of those hiring or trying to hire, 93% of owners reported few or no qualified applicants for the positions they were trying to fill.

Sixty-one percent of owners reported capital outlays in the last six months, up four points from October. Of those making expenditures, 41% reported spending on new equipment, 23% acquired vehicles, and 17% improved or expanded facilities. Eleven percent spent money on new fixtures and furniture and 6% acquired new buildings or land for expansion. Twenty-three percent (seasonally adjusted) plan capital outlays in the next few months.

A net negative 17% of all owners (seasonally adjusted) reported higher nominal sales in the past three months, remaining the lowest reading since July 2020. The net percent of owners expecting higher real sales volumes improved two points to a net negative 8%.

The net percent of owners reporting inventory gains increased three points to a net negative 3%. Not seasonally adjusted, 14% reported increases in stocks and 16% reported reductions. A net 0% of owners viewed current inventory stocks as “too low” in November, up three points from October. By industry, shortages are reported most frequently in the retail (14%), finance (13%), and services (10%) sectors. Shortages in construction (8%) have been reduced because home sales have slowed dramatically due to higher interest rates. A net negative 3% of owners plan inventory investment in the coming months.

The net percent of owners raising average selling prices decreased five points from October to a net 25% seasonally adjusted. Twenty-two percent of owners reported that inflation was their single most important problem in operating their business, unchanged from last month.

Unadjusted, 14% reported lower average selling prices and 36% reported higher average prices. Price hikes were the most frequent in finance (48% higher, 10% lower), retail (47% higher, 9% lower), construction (42% higher, 11% lower), wholesale (32% higher, 16% lower), and services (30% higher, 9% lower). Seasonally adjusted, a net 34% of owners plan price hikes.

Seasonally adjusted, a net 36% of owners reported raising compensation, unchanged from October. A net 30% (seasonally adjusted) plan to raise compensation in the next three months, up six points from October and the highest reading since December 2021. Eight percent of owners cited labor costs as their top business problem.

The frequency of reports of positive profit trends was a net negative 32%, unchanged from October. Among the owners reporting lower profits, 36% blamed weaker sales, 16% blamed the rise in the cost of materials, 14% cited labor costs, 9% cited lower prices, 6% cited the usual seasonal change, and 5% cited financing costs. For owners reporting higher profits, 60% credited sales volumes, 14% cited higher selling prices, and 11% cited usual seasonal change.

Two percent of owners reported that all their borrowing needs were not satisfied. Twenty-five percent reported all credit needs met and 63% said they were not satisfied in a loan. A net 8% reported their last loan was harder to get than in previous attempts. Five percent reported that financing was their top business problem. A net 25% of owners reported paying a higher rate on their most recent loan.

The NFIB Research Center has collected Small Business Economic Trends data with quarterly surveys since the fourth quarter of 1973 and monthly surveys since 1986. Survey respondents are randomly drawn from NFIB’s membership. The report is released on the second Tuesday of each month.
This survey was conducted in November 2023.

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For 80 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is nonprofit, nonpartisan, and member-driven. Since our founding in 1943, NFIB has been exclusively dedicated to small and independent businesses, and remains so today. For more information, please visit nfib.com.