WASHINGTON, DC — Patients For Affordable Drugs Action today released its second TV ad sounding the alarm over former Big Pharma CEO Bob Hugin’s run for a U.S. Senate seat in New Jersey. The new TV spot details how Bob Hugin doubled the price of Revlimid, a drug blood cancer patients need to stay alive. While each capsule costs less than $1 to make, Hugin blocked generic competition so he could charge patients and taxpayers more than $600 per capsule. Hugin made more than $100 million by doubling the price of the cancer drug as patients went into debt.  Watch the ad here.

The ad, “Alive,” will run from Friday, August 3 to Thursday, August 23rd. 

This is the second ad running as part of Patients For Affordable Drugs Action’s approximately $1.5 million TV ad campaign in New Jersey. Previously, the group released the ad  “The Guy Who Made A Killing,” which exposed New Jersey senate candidate Bob Hugin as a profiteering drug corporation CEO, and a report, The Truth about Bob Hugin, that examined how he raised drug prices so high that some cancer patients went into debt just to stay alive.

Patients For Affordable Drugs Action is a political action committee founded to make sure politicians hear from real patients and not just the drug industry political machine. In 2017, Big Pharma spent $25.4 million lobbying and in the last election cycle donated $247 million to help elect politicians. Patients For Affordable Drugs Action received principal funding from the Action Now Initiative, a political advocacy organization founded by Laura and John Arnold. Patients For Affordable Drugs Action is an independent organization and refuses funding from any organization that profits from the development or distribution of prescription drugs.

“ALIVE” SCRIPT

Blood cancer patients need this pill to stay alive.

The price to make it — around $1.

The price to buy it — more than $600.

Bob Hugin was that drug company’s CEO.

He doubled the price.

And blocked cheaper generics

Forcing people into debt just to stay alive…

That helped make Bob Hugin more than a hundred million dollars.

Now he wants us to make him Senator?

We can’t afford to.

Patients For Affordable Drugs Action is responsible for the content of this ad.

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