January 14, 2025 – BLOOMFIELD, N.J. – The Township of Bloomfield has awarded a strategic communications contract to Tara Dowdell Group (TDG), an award-winning, social good public relations and marketing agency. The contract was granted through a rigorous and open Request for Proposal (RFP) process, reflecting Mayor Jenny Mundell’s pledge to enhance community engagement and transparency.

Tara Dowdell Group, a minority-and-woman-owned business enterprise (M/WBE), will work closely with the Mayor’s Office and other departments to develop and implement strategic communications initiatives, including public relations campaigns, digital outreach, and messaging that highlights important community programs, services, information, and events. TDG will also prioritize accessibility and inclusivity by providing translation services for key communications. The goal is to increase and strengthen communication with all Bloomfield residents and ensure that vital municipal information and resources are accessible to everyone.

“The partnership with Tara Dowdell Group is part of our new administration’s commitment to improving the quality of life in Bloomfield by ensuring that our residents have easy access to the resources, support, and information they need,” said Mayor Jenny Mundell. “Tara Dowdell Group’s record of success and focus on social impact make them an ideal partner for our administration. Their expertise in public engagement will be an essential asset as Bloomfield continues to grow as a vibrant, inclusive community. We look forward to working together to strengthen engagement, support our community, and amplify the positive work happening in our Township.”

Tara Dowdell, President and Founder of TDG, brings extensive experience in communications strategy, public policy, and community outreach to this collaboration. TDG’s team of experts is uniquely qualified to serve the Bloomfield community, having a proven track record of working with the public sector, nonprofits, foundations, and mission-driven organizations.

“We are honored to partner with the Township of Bloomfield to increase transparency, improve communications between the local government and residents, and promote the successes of this diverse and hardworking community,” said Tara Dowdell, President and Founder of Tara Dowdell Group. “We believe in the power of clear, accessible communication to drive positive change, and we look forward to working alongside Mayor Mundell and her administration to enhance the Township’s engagement efforts and make vital information available to empower and support all residents.”

The Township of Bloomfield has previously contracted with other public relations firms to support its initiatives. The new partnership with Tara Dowdell Group reflects Mayor Mundell’s commitment to expanding and refining the Township’s outreach efforts by selecting partners who bring fresh perspectives, innovative strategies, and a long-standing dedication to public service.

About Bloomfield, NJ
The Township of Bloomfield is a vibrant and growing community in Essex County, New Jersey blending historic suburban charm and modern convenience. Located less than 20 miles from Midtown Manhattan, Bloomfield offers its residents a rich array of amenities including easy access to public transportation, abundant green spaces, and a welcoming, diverse community. With expanding residential development, thriving shopping districts, and lively dining and entertainment options, Bloomfield is a sought-after hub for families, professionals, and individuals looking for a dynamic and sustainable community to call home. To learn more visit www.bloomfieldtwpnj.com.

About Mayor Jenny Mundell
Jenny Mundell has served on the Bloomfield Township council since 2017 and was elected Mayor in 2024, bringing a fresh perspective to the Township’s leadership. A resident since 2010, Mundell has proven her commitment to improving quality of life for all residents. With a background in leadership in healthcare administration, philanthropy, and community relations, and a deep understanding of community needs, she is focused on improving public safety, enhancing local infrastructure, growing community engagement opportunities, and supporting Bloomfield’s small businesses. She brings a vision for Bloomfield that honors its legacy while pushing for smart growth and sustainability, ensuring the Township thrives for future generations.
About Tara Dowdell Group
Tara Dowdell Group (TDG) is an award-winning certified M/WBE public relations and marketing agency with a passion for promoting organizations, institutions, and businesses that are engaged in social good. Our clients consist of foundations, nonprofits, public sector agencies, healthcare organizations, and mission-driven businesses. Our services include public relations, community outreach, branding and marketing, graphic and website design, and video production. The most effective communication strategies unify these services, which is why we offer all of them in-house. To learn more, visit www.TaraDowdellGroup.com.