United We Win Super PAC Announces ‘Iowa Week of Action’ Supporting Cory Booker for President

New Jersey-based Organization to Spend Nearly $200K on TV, Digital and Phones Next Week

SECAUCUS, NJ — United We Win, a Super PAC formed to support U.S. Senator Cory Booker’s campaign for President through independent expenditures, will initially spend nearly $200,000 in its “Iowa Week of Action” program starting on Monday. The effort will include a new television ad broadcasting in multiple Iowa media markets, targeted digital ads throughout the state and a live call program into likely caucus participant households. The Week of Action campaign will build on one of the most viral moments from the recent Presidential debate, when Senator Booker mentioned that both he and Pete Buttigeg were Rhodes Scholar mayors running for the Democratic nomination. The advertisement will make the case that only Senator Booker has the experience, record and broad appeal necessary to defeat Donald Trump.

The television and digital ad titled “The Other Rhodes Scholar” is available to view here:

“Iowa Democrats want to support a leader with a vision for our country’s future, and a Rhodes Scholar mayor is exactly what we need — but Cory Booker is the only one with a record of delivering real change both in Washington and in his own community,” said Philip Swibinski, spokesman for United We Win. “Our party needs to rally around a candidate with a progressive platform and a pragmatic, results oriented outlook in order to beat Donald Trump. Cory Booker exemplifies those qualities better than any other candidate, whether they’re a fellow Rhodes Scholar mayor or not.”

Launched earlier this month by New Jersey Democrats who know Cory Booker’s strengths as Mayor and Senator first hand, United We Win is independently working to build support for Senator Booker through targeted and innovative campaign tactics. Previously, through its independent expenditures, United We Win independently inspired thousands of potential new donors to Booker’s campaign website with a sophisticated digital advertising operation that helped the candidate achieve the unique donor threshold mandated by the DNC.