Wake Up, New Jersey: The Latino Vote is the Key to Our Future

As New Jersey gears up for critical statewide elections, one fact should be crystal clear: the Latino vote is not just influential—it’s decisive. Yet, political parties continue to underestimate its power, failing to meaningfully engage this dynamic and growing electorate. It’s time for a wake-up call: ignoring the Latino vote isn’t just shortsighted—it’s political malpractice.

Governor Murphy recently underscored the importance of this voting bloc, acknowledging that if Democrats have taken the Latino vote for granted, “Shame on them.” Unfortunately, his words ring hollow when juxtaposed with the party’s outdated approach: surface-level outreach, token endorsements, and minimal investment in Latino communities. Meanwhile, Republicans have recognized the opportunity, investing in tailored messaging and addressing a broader range of concerns.

Winning the Latino vote demands more than occasional nods or last-minute pandering. It requires year-round investment, a deep understanding of our community’s diverse needs, and policies that tackle real challenges head-on. Immigration is only one piece of the puzzle. Latinos care about education, healthcare, jobs, affordable housing, and combating misinformation that often sows fear and division. Addressing these issues with substance—not platitudes—builds trust and drives engagement.

The Democratic Party in New Jersey has too often fallen back on the same tired playbook. Here in Bergen County, recent missteps illustrate the problem. Endorsements are still tied to figures from decades past, disconnected from today’s challenges and devoid of fresh perspectives. Instead of elevating new Latino voices, the party relies on entrenched political insiders beholden to outdated systems.

The Latino community deserves better. We are not monolithic, and we cannot be won over with symbolic gestures or sporadic attention. Our voices matter every day of the year, not just in the months leading up to an election. True respect for the Latino vote means listening to our concerns, partnering with our communities, and including us in the decision-making process—not just as an afterthought but as integral stakeholders.

The power of the Latino vote is undeniable. It can shape the future of New Jersey, influence policies, and determine the outcome of elections. To the political establishment: stop assuming our loyalty. The stakes are too high for complacency or neglect.

New Jersey’s leaders must understand this simple truth: investing in the Latino community isn’t optional—it’s essential. Failure to act will cost not just elections but the trust of a community that is ready and willing to lead the way forward. Respect us, engage us, and recognize the Latino vote for what it is: the key to New Jersey’s future.

-SOMOSNJPAC,

Alexandra Acosta, Joseph Barreto,

Executive Board, Veronica Cardenas, Abe Montalvo, Natalie Vance

About: The SOMOSNJPAC aims to connect the Latino communities with individuals running for political office.

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