William J. Heller Joins Genova Burns As “Of Counsel”

Genova Burns is pleased to announce that William J. Heller has joined the firm as “Of Counsel”, effective January 2, 2024. Formerly Senior Vice President and General Counsel of the New York Football Giants, Mr. Heller brings a wealth of experience to the firm.

While General Counsel for the Giants, Bill supervised all legal affairs, overseeing matters pertaining to the Giants and its affiliates, including assisting in MetLife Stadium legal affairs. His tenure with the Giants, one of the NFL’s original franchises, covered a spectrum of Sports Law, including licensing, sponsorships, marketing arrangements, labor and employment and privacy issues.

Prior to serving as General Counsel of the Giants, Mr. Heller made his mark during an impressive thirty-two-year career in private practice serving as a partner at two premier New Jersey law firms . His expertise in substantial transactional and counseling engagements, particularly in commercial deals, set the stage for his impactful contributions to the world of sports law. His private practice experience also embraced  various intellectual property issues and the significant negotiation and licensing of agreements in high technology, internet, and privacy. His private practice also showcased his skill in advising clients on corporate-wide IP protection programs and strategies against data theft.

A seasoned trial lawyer, Mr. Heller’s notable cases spanned complex employment discrimination, commercial, technology, and intellectual property disputes. His court room experiences include trade secrets cases and technology counseling for defense contractors, and successful copyright vindication for a leading China manufacturer whose work appeared in an Oscar-winning motion picture without permission.

Angelo J. Genova, Esq., Genova Burns Chairman commented, “We feel so very privileged and excited to have Bill Heller return to private practice under the Genova Burns banner. Having known Bill for decades, I know him to be one never content to rest on his laurels. Bill will contribute greatly to our firm in many ways. We expect Bill will offer a wonderful opportunity to our clients now and in the future by serving as a mediator and alternative resolution counselor that will benefit litigating parties to resolve their disputes.” “ I have no doubt”, Genova continued, “that Bill will provide an insightful, efficient and cost-effective alternative to traditional litigation”.

Mr. Heller has been recognized as a leading lawyer in New Jersey and nationwide. His dedication extends to volunteer, charitable and pro bono activities including his service as the founding President of the Wyckoff Education Foundation .   Admitted to the bar in 1978, Bill is currently a member of the New Jersey bar and various federal courts.

Genova Burns has proudly offered a range of unsurpassed legal services across multiple areas and industries for many years. The firm’s experience remains on the cutting edge of market trends and opportunities. The key difference found in Genova Burns within the increasingly crowded market is the Firm’s ability to operate as a large entity while still remaining nimble enough to serve clients with an unrivaled, personal approach and a “get-it-done” culture that has made the firm well-renowned worldwide.